What?s missing in the ?CMO is dead? or ?alive? debate is the role of the CEO. Just as a coin has two sides, CEOs bear significant responsibility for the state of marketing. While most CEOs and board members have not been a marketer that does not give them a hall pass from investing the time to understand how their biggest revenue generating function operates.
What?s missing in the ?CMO is dead? or ?alive? debate is the role of the CEO. Just as a coin has two sides, CEOs bear significant responsibility for the state of marketing. While most CEOs and board members have not been a marketer that does not give them a hall pass from investing the time to understand how their biggest revenue generating function operates.
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